Healthcare
Harborview Clinics: Rebuilding Trust in a Crowded Healthcare Market
An outdated patient portal and inconsistent branding across five locations, unified into one credible system.
Client
Harborview Clinics
Industry
Healthcare
Results
Post-visit trust scores improved and online-booking no-show rates declined after the unified system launched.
Harborview operated five clinic locations, each with a slightly different logo, color scheme, and booking system. Patients described the experience as 'confusing' and 'not trustworthy' in intake surveys.
We consolidated the brand identity, rebuilt the booking flow as a single unified system, and restructured the site around patient concerns rather than clinic org-chart structure.
Patient-reported trust scores in post-visit surveys improved measurably, and no-show rates for online-booked appointments dropped.