Industrial Manufacturing
Kestrel Manufacturing: Fixing a Broken Lead Funnel
Heavy site traffic, almost no qualified leads. The problem wasn't visibility — it was the funnel itself.
Client
Kestrel Manufacturing
Industry
Industrial Manufacturing
Results
Qualified lead volume increased substantially in the first month post-launch with no added ad spend.
Kestrel Manufacturing had strong organic traffic but a lead conversion rate near zero. The instinct from their previous agency was to spend more on ads. Our audit found the actual issue: the quote request form asked for 14 fields before a prospect could submit anything.
We redesigned the funnel around a two-step qualification model: a short initial form, followed by a scoped follow-up only for qualified leads. We also rewrote the service pages to speak to specific buyer roles instead of generic 'manufacturing solutions' copy.
Qualified lead volume increased substantially within the first month post-launch, with no additional ad spend.